ISTD Type Factory | Identity Promotional Material | As part of an awards brief set by the International Society of Typographic Designers, I produced a brand and promotional material for a fictional Typography Museum. The logo was developed to be a simple icon that captures the wide range of type styles, with a custom ball-serif typeface used in a contemporary manor. Promotion of the museum focused on identifying typefaces the public regularly use though never are aware of. Using a series of 'Hello, My Name Is' stickers the campaign is a light-hearted introduction for the public into the world of type. * Awarded membership to ISTD |
